Well after reacting to Lowmans statement of buying two pillows for $25. I've just recently gone out and spent $40 on one. Decided to go with the mid range snore reduction pillow rather than blow $70 on the top of the line model. As most of you are probably aware at least those of you who have slept in the same house, flat or room I snore like a demon. I was pleasantly suprised to discover that its due to me not breathing properly when I'm sleeping as the pillow appears to work just fine to stop me snoring. Another advantage is that now I'm breathing properly at night my sleep requirment has gone from 9-10 hours down to 7-8 sweet :)